With sustainability at the forefront of their ethos, Brita is committed to being kind to the planet. Launched in 1992, their cartridge recycling programme now consciously disposes of around 4 million cartridges each year and is testament to their investment in green and ethical living.

Using watercolour animations to channel an organic creative, iSite’s CG team traced the programme’s legacy back to Germany, tracking the journey of a filter from recycling point to regeneration plant.