Digital Media. Differently.
TOMY required a fun, light-hearted video for their farm product “Farm-in-a-Box”. Using CGI, iSite were able to present the toy without obscuring any the details with hands. A textural aesthetic combined with sound design really allowed us to drive home the “throw nothing away” eco-friendly message.
The textures and style of the CG set were crucial for portraying the rustic, home-made vibe. Tactile materials were used in the set such as paper for the main backdrop and foliage and string to suspend the clouds. The titles used a handwritten font on torn paper, stuck to lollipop sticks. All the usual craft materials you would often use with children.
