COTY

FRAGRANCE DIRECT PRODUCT VIDEOS

SELLING A FRAGRANCE WITH VIDEO

How do you give a sense of what a fragrance is like without actually smelling it? That’s the challenge that iSite faced with this series of social and product videos for Coty.

Taking inspiration from the strong branding of each fragrance, iSite used a variety of colours, materials and lighting techniques to bring the scents to life in video.

SOCIAL

Each video is carefully crafted for perfect placement on social media. The titles and shot composition is all considered for maximum impact when viewing on mobile.