DIXONS CARPHONE

SUMMER PHOTOGRAPHY CAMPAIGN

BRIEF

This summer iSite were briefed by Dixons Carphone to create a product and lifestyle image library. With an increased demand for home entertainment tech, this year the FIFA World Cup was a key focus for the retailer. iSite’s creative teams delivered a wide range of images shot in the familial ‘Currys home’ studio, for use across all digital media channels.