METERS MUSIC

OV-1B LAUNCH CAMPAIGN

BRIEF

Meters Music is a brand that’s all about heritage. These OV-1B headphones feature a working VU meter, the signature of legendary amplification systems used by musicians the world over. Inspired by this brand story, iSite came up with the following creative campaign to help land the latest wireless edition to the range.

BEHIND THE SCENES

Including video, photography and CG, the campaign involved multiple teams within the agency. From concept to post-production, see how the Meters Music campaign was brought to life.

PHOTOGRAPHY

The campaign features both lifestyle and product photography. Strong conceptual lighting allows the studio shots to sit seamlessly alongside the video to achieve a clear identity for all materials surrounding the OV-1B.