Motocaddy position themselves as a cutting-edge golf accessories manufacturer, evident from the look of their products alone. The M1-Series is no exception. The challenge for iSite’s CG team was to communicate the pioneering features and modern style in a highly engaging and simple way.
The creative concept was full of intricate holographic details to mirror the innovative technology of the golf cart. To bring this back to the ‘real’ world, a full CG golf course was created as part of the video finale.