PURE

DISCOVR SMART SPEAKER LAUNCH CAMPAIGN

PRODUCT LAUNCH

With the launch of their DiscovR smart speaker, Pure wanted to take the style of their content in a new direction. iSite produced photography and video with a more contemporary and dynamic look and feel compared to previous Pure projects, in order to create a style that’s in line with the cutting-edge design of the product.

CG AND LIFESTYLE

To break-down the intricate tech of the speaker and showcase it in a way that feels visually engaging, CG was used for the main body of the DiscovR product video. The final portion of the video then moves into live-action lifestyle footage, putting the product in-situ to show how it looks and works in the home.