Samsung’s A90 5G smartphone brings next-generation 5G connectivity to their affordable Galaxy A series. For the launch campaign, iSite’s video and photography showcases the phone’s standout 5G, ultra-wide camera and distinct design.

Shooting in a trendy area of London, iSite put the handset in the middle of an environment that aligned with its younger target market and main message. With 5G being the driving force of the product, there was a major focus on the A90 having plenty of speed for streaming, sharing and downloading on-the-go.