SAMSUNG

TRADE-IN ANIMATION
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BRIEF

Samsung tasked iSite with visualizing and explaining a number of their online campaigns such as their Trade-In scheme and Upgrade Programme. We wanted to tackle this in a fun and engaging way, so we went with a bright and colourful 2D animation. 

The challenge here was to take something with a lot of detail and help explain it in a simple way that was easy to understand, whilst also being visually striking.

COMBINING 2D AND 3D

Combining 3D assets with the 2D animated style already established helped to give the animation much more depth and realism.

HOW TO

Using the established visual style, we were tasked with creating How-To animations to explain to customers how to set up their new Galaxy device.