SONY

FES WATCH EUROPEAN LAUNCH CAMPAIGN

BRIEF

The focus of the FES is making watches personal to the wearer. iSite’s goal was to capture the essence of this freedom of expression via video and photography. The E-Ink technology inside the product favors black and white designs, which was echoed in the crisp high contrast of the campaign.

PHOTOGRAPHY

The campaign features a range of lifestyle photography which captures each of the 6 outfits that were specifically selected and styled to suit each watch design.

CG

iSite’s CG team got to work exploring the product and infinite artwork possibilities for the watch face and strap. The result is the abstract scenes that can be seen throughout the video.