UXVideoGraphic DesignDevelopment

Enhancing the In-Store Experience at Currys with QR Code Technology

Challenge

In an increasingly digital world, customers expect a seamless integration between online and in-store experiences. Currys, a leading retailer in the UK, wanted to enhance the in-store shopping journey, providing customers with instant access to product information, features, and purchase options and the experience to be almost self-serve. The goal was to offer a more engaging, informative, and flexible shopping experience.

Goal: Get as many views and engagements as possible with content that’s relatable and engaging

Visit Experience QR code for ninja experience

Solution

Our team developed an innovative QR code experience aimed at empowering Currys’ customers with the information they need at their fingertips. When customers scanned the QR code in-store, they were instantly directed to a digital experience that provided:

Seven 30-second videos showcasing the product’s key features and benefits, including a comprehensive guide of everything that comes in the box.

Skippable content, allowing customers to quickly browse and focus on the most important details at a glance.

An always-on link to Currys’ website for deeper dives into additional product specs, features, and user reviews.

A seamless omni-channel buying option, giving customers the ability to purchase online should the store be out of stock or if they prefer home delivery.

The QR code experience provided Currys with a powerful tool to:

Enhance customer engagement:

Videos and detailed product guides made it easier for customers to explore the features and benefits of products without needing direct assistance from store colleagues.

Streamline decision-making:

Skippable content allowed customers to get the information they needed quickly, helping them make more informed purchasing decisions.

Enable an omni-channel shopping experience

In cases where the product was sold out in-store, the always-on link provided a convenient option for customers to purchase online, improving sales and reducing lost opportunities.

Increased in-store dwell time:

Customers spent more time exploring product content and interacting with the experience, leading to increased engagement and satisfaction

Conclusion

By integrating QR code technology, Currys successfully bridged the gap between physical retail and the online shopping experience. The new feature empowered customers with quick access to key product information, aided conversion, and enhanced overall customer satisfaction.

Our QR code solution provided Currys with an innovative way to showcase their products, educate customers, and improve the in-store experience—all while maintaining a seamless connection to their online store.