E Shop-In-Shop - online branded retail destination
The Nordic-based Samsung online retail team was encountering challenges in ensuring that retailer brand pages remained consistently up-to-date, so we developed analytics tools that put all the important information in one place.
Challenge
Dealing with several stake holders across multiple retailers meant the upkeep and management was becoming a challenge to deliver a consistent brand experience.
Solution
Samsung Electronics Nordics AB (SENA) worked with the iSite technology team to create a Samsung branded solution to showcase the latest Samsung products online. By creating a centralised bespoke CMS based platform the local SENA teams can manage multiple retailer brand pages, in multiple languages, allowing full control of assets and products featured during key flagship launches. Enhancements such as help me choose tools, expert reviews and AR/VR have been added to enhance the online retail experience. These solutions help potential Samsung customers choose the right device to suit their needs and purchase online from an approved Samsung retail partner. The solution was also SEO optimised to drive organic search traffic to the brand pages and drive traffic to the retailer's website.
Results
Live across key retailers in Denmark, Finland, Norway, and Sweden, supporting thousands of online customers.
Assets live on time for key launches VS weeks of delays seen in other territories
Centrally managed assets creating a significant reduction in workload on the client side. Consistent brand messaging across multiple channel partners' websites.