Creating product range explainer video content in CG
iSite’s CG team worked on texturing and lighting these devices to make sure the devices looked as premium as they do in real life.
Challenge
How could you possibly show off the range of Samsung's devices in one place?! With some sleek range explainer videos of course! Samsung tasked us with creating some videos to explain the full range of watches, laptops and smartphones. We wanted to tackle them in a clean but creative way, with the devices floating around an abstract environment to really show off the beauty of these products.
Goal: To create three product videos explaining the ranges that samsung have to offer in smartphones, watches and laptops.
Watches range explainer
With a range of watches available, where do you start when you're in the market for a new smart watch? Does this version track steps? Is it waterproof? What heart rate features do the watches have? The Watch Range Explainer was designed to explain the key features across the Samsung range, showcasing the different products that Samsung offer. With features such as sleep score tracking, workout detection, and blood pressure monitoring, these videos are designed to inspire consumers to think about what they want out of a new watch, helping them to decide which watch is right for them.
Laptops range explainer
The laptop category can often be filled with complicated technical information, and navigating to find the right products can be a daunting task. The laptop range explainer was created to showcase the different laptop ranges that Samsung have to offer, making it simpler for a consumer to dive into and understand this information. By showcasing what's available on the market, the content gives them all the information they'd need to make an informed choice, without having to scroll through pages of specs and jargon.
Smartphones range explainer
Covering the M, A, Z, and S series devices, the Smartphone Range Explainer makes the process of choosing a new smartphone so much easier. Samsung offer a wide variety of phones designed for different lifestyles, budgets, and age groups, so these range explainers explore all of these devices and delve into the features of each one. What would otherwise be an overwhelming task is made more streamlined and less daunting with all the most important information offered in one place. After watching, consumers will know which device is right for them, whether it's the foldable Galaxy Z6, or the entry-level Galaxy A25.