The Art of Creative Intelligence
Launched in 2025, AiSite is the AI agency and consultancy wing of award-winning creative agency iSite.
Artistic creation is inherently human, shaped by experience, emotion, and personality. But
with the right tools, it can also be more efficient.
When used thoughtfully, AI doesn’t replace creativity - it enhances it. It brings speed, scale,
and automation to the process, helping to deliver smarter, more cost-effective outcomes. And most
importantly, it liberates the time allocated for human creativity.
AI can bring to life ideas invented by human imagination.
We don’t just explore these AI possibilities - we make them real. We empower our campaigns to use
GenAI tools as part of the creative and technological workflow, guided by our measured R&D, to
solve real creative challenges. Blending technology with imagination helps us to deliver class-leading
end-to-end strategies and solutions.
This is The Art of Creative Intelligence.
The 3 Stages we use AI for:
Effective processes
To optimise and make efficient processes, both existing and new.
Generative AI
To enhance and speed up the creative process, maximising the time allocated for human creativity.
Research
To research and develop in new areas and processes, as part of consultancy.
ARTS, our AI code of use:
Protecting brands by being truthful, accountable, legal, decent, and honest.
Always considering the ethical, social and moral impact of use.
Whenever AI is part of the process.
Consideration to the environment and the resource-intensiveness of AI.