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VideoSocial

What happens when Gen Z writes your script?

We work closely with the Currys social marketing team to produce, create, shoot, and edit their social media videos with many success stories to be proud of.

We start by looking at what is currently working on all the big social platforms and adapting it to suit the brand. This can be anything from movie trends to phrases or even sounds across apps like TikTok and Instagram. Once we've got our brief, we start the creative process by writing up a treatment or concept adapting it so that it feels unique to Currys and matches their tone of voice.

Goal: Get as many views and engagements as possible with content that’s relatable and engaging

Different departments band together

We've had many success stories with posts that have gone viral. From these three videos alone, we have a combined 25.1 million views on TikTok, 17.4 million views on Instagram, and over 2 million likes across all platforms. Our Gen Z collaboration even saw success around the world being talked about on overseas news channels and it's even been used as an example by successful marketing campaigns.

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